Media Strategy Consulting

A dvertising is an investment, allocated from %1 to %10 of annual turnover of your company. This is big. Like all investments, media investments do require a high ROI plan, parallel to the marketing strategy.

Mediascope helps clients to define S.M.A.R.T Media KPIs, parallel to Business KPIs:

  • Specific
  • Measurable (reach / GRP / TRP, etc)
  • Achievable
  • Relevant
  • Time-based (number of campaign waves)

Defining the correct media plan parallel to the marketing strategy is one issue, applying it is another. Agencies do an excellent job serving for your brand but we often observe lack of compliance with the business KPIs as the media campaigns

  • may fall short on reaching the right target audience
  • may have unbalanced media mix
  • may have irrelevant media mix
  • were not following any media buying guidelines
  • were not time-phased in accordance with long term strategy
  • may overlook more media options, especially in digital planning
  • may be doing one of the 7 biggest marketing mistakes
Your media mix brought higher reach+1 & +3 levels that gave us %15 more sales compared to last campaign. Sales teams were definitely satisfied - Pharmaceutical Client in United Arab Emirates, commenting about an OTC product campaign